Äbeer Khalique is a digital product designer and creative strategist based in New York City.

Through understanding companies and their audience, I create experiences that make users happy and businesses profitable. 


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Fuigo
Interior design e-commerce site & CMS platform

 
📈 615 transactions within 8 weeks of launch
💵 120+ transactions over $5,000 USD
🙌 NPS of 28 with 90+ vendors

While working as Design Director at Fuigo, I crafted brand guidelines, a design system, and a unique digital marketplace for interior designers and luxury vendors.

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Oscar Health
Insurance renewals system for small businesses

 
✅ 25% increase in daily user completion rate
💵 1.2M in revenue generated via sales team
📈 20% month-over-month growth rate

I led design on Oscar for Business, where I worked closely with my product team to create a quick and easy renewals solution for our users. 

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NBA
Redesign of iOs, Android, and web


📱 25% increase in downloads 
⭐️ Rated 4.4 of 5 with 131k downloads in Google Play
📈 15% YoY revenue increase (from 2016 to 2017)

While Associate Creative Director at Ready Set Rocket, I helped lead the redesign of the NBA digital product system across iOs, Android, and Responsive Web.
 

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NBA Digital Labs
Artificial intelligence mobile app for iOs


Working closely with the NBA's Digital Lab, my team and I were able to craft a new and exciting take on watching the latest games on your iOs devices.

View the case study to see our research and thinking around design interactions.

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Manhattan Mini Storage
Strategy for site conversion and testing 

 
📉Decreased bounce rate (75% down to 50%)
📈Increased onsite duration (0:20 to 1:25)
💵Uptick in conversions (1% to 2.6%)

See how we created a process for conversion-rate-optimization, along with a multi-variate testing plan.

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Äbeer Khalique 

Product design and creative strategy 
based in New York City.