Äbeer Khalique is a digital product designer and creative strategist based in New York City.

Through understanding companies and their audience, I create experiences that make users happy and businesses profitable. 


Interior design e-commerce site & CMS platform

📈 615 transactions within 8 weeks of launch
💵 120+ transactions over $5,000 USD
🙌 NPS of 28 with 90+ vendors

While working as Design Director at Fuigo, I crafted brand guidelines, a design system, and a unique digital marketplace for interior designers and luxury vendors.


Oscar Health
Insurance renewals system for small businesses

✅ 25% increase in daily user completion rate
💵 1.2M in revenue generated via sales team
📈 20% month-over-month growth rate

I led design on Oscar for Business, where I worked closely with my product team to create a quick and easy renewals solution for our users. 


Redesign of iOs, Android, and web

📱 25% increase in downloads 
⭐️ Rated 4.4 of 5 with 131k downloads in Google Play
📈 15% YoY revenue increase (from 2016 to 2017)

While Associate Creative Director at Ready Set Rocket, I helped lead the redesign of the NBA digital product system across iOs, Android, and Responsive Web.


NBA Digital Labs
Artificial intelligence mobile app for iOs

Working closely with the NBA's Digital Lab, my team and I were able to craft a new and exciting take on watching the latest games on your iOs devices.

View the case study to see our research and thinking around design interactions.


Manhattan Mini Storage
Strategy for site conversion and testing 

📉Decreased bounce rate (75% down to 50%)
📈Increased onsite duration (0:20 to 1:25)
💵Uptick in conversions (1% to 2.6%)

See how we created a process for conversion-rate-optimization, along with a multi-variate testing plan.


Äbeer Khalique 

Product design and creative strategy 
based in New York City.