A product designer and creative strategist based in New York City.
My passion lies in design with purpose:inclusive, accessible, beautiful, and meaningful.
FuigoE-commerce & CMS
—While working as Head of Design at Fuigo, I crafted brand guidelines, a design system, and a unique digital marketplace for interior designers and luxury vendors.This case study walks through my strategy, my team's process, and our performance.
Oscar Health insurance renewal platform—I led design on Oscar for Business, where I worked closely with my product team to create a quick and easy renewals solution for our users.
This case study outlines my process from strategy and research, all the way to product design and metrics.
NBADigital applications for iOs, Android, Web
—While Associate Creative Director at Ready Set Rocket, I helped lead the redesign of the NBA digital product system across iOs, Android, and Responsive Web.
NBA Digital LabsInteraction x Artificial Intelligence mobile app—Working closely with the NBA's Digital Lab, my team and I were able to craft a new and exciting take on watching the latest games on your iOs devices.
Manhattan Mini StorageCase study on conversion rate optimization —I worked closely with my client to create a process for conversion-rate-optimization (CRO), as well as a multi-variate testing plan.
Product design and creative strategy Based in New York City.