National Basketball
Association (NBA)
Services
Research, Design, Systems, User Testing
Team
Design Research, Product Management, Engineering, Analytics
Services
Research, Design, Systems, User Testing
Timeline
2021-2026
During my time as Director of Product Design at the NBA, I ed product design for the official NBA App (iOS, Android, connected devices, emerging platforms) and managed a team of 3 designers across mobile, design systems, and connected devices (tvOS, Roku, Apple Vision Pro). Users in 200+ markets, with over 1B fans globally.
The reimagined app drove +43% YoY growth in NBA Subscribers (70M→100M) and +40% YoY increase in downloads.worked closelty with the Head of Design and other key stakeholders in usheing in the new era of the leaggues digtial design system and
Overview
How do you take a global brand and align all its properties, while simultaneously build for new surfaces?
A few of us were willing to find out.
During my time as Director of Product Design at the NBA, I ed product design for the official NBA App (iOS, Android, connected devices, emerging platforms) and managed a team of 3 designers across mobile, design systems, and connected devices (tvOS, Roku, Apple Vision Pro). Users in 200+ markets, with over 1B fans globally.
The reimagined app drove +43% YoY growth in NBA Subscribers (70M→100M) and +40% YoY increase in downloads.worked closelty with the Head of Design and other key stakeholders in usheing in the new era of the leaggues digtial design system and
Research
When joining the league, I dove in head first with our embedded research wing, working to undeestand our users
